The Givenly gifting platform aims to help organizations activate culture by enabling gifting of personalized brands across multiple occasions.
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Chicago-based Givenly.com has announced what it calls the 4-Point Culture Plan, a gifting platform designed to enhance the impact of company stores and branded merchandise by combining them with a points-based wallet gifting, onboarding kits, and spot awards. The program is supported by a complete selection of branded apparel and other products with no minimum orders or inventory required, according to CEO and Founder Mark Mancini.
Many organizations use company stores and branded apparel to enhance culture but find that employees often don’t shop them, observes Mancini, who
founded the company nine years ago based on the need he saw for a gifting platform during the many years he ran an insurance brokerage firm. To reduce the need for inventory, many companies, he notes, minimize the selection and sizes available and hope that employees will still log on and use their own funds for purchases.
The result is minimal engagement, he observes, defeating the very purpose of the brand store: to encourage employees to proudly and voluntarily wear or use products with the organizational brand, especially now that most people are coming back to the office at least several days a week. Having people wear company branded apparel or use branded products, he says, tangibly contributes to team spirit.
Givenly’s 4-Point Culture Plan, powered by its Culture and Engagement technology platform, offers four components designed to encourage people to express their enthusiasm for their organizations through branded apparel and other gifts. Mancini says his company has built a unique selection of suppliers that can deliver the ability to print and deliver a single item on demand.
The no-inventory Brand On Demand store solution enables employers to distribute “points to employees in a visible and personalized wallet through the GIvenly system. As employees redeem their points for high-quality, company-branded items they genuinely value, they transform into enthusiastic brand ambassadors, proudly showcasing their company swag and expressing their gratitude through heartfelt Thank You notes sent via the Givenly system. This visibility enhances brand awareness, fosters unity, and strengthens the bond between employees and their company, creating a culture of appreciation and recognition,” he says.
The Givenly Redemption Solution, he says, “takes recognition to new heights by enabling companies to effortlessly send spot recognition or automate
personalized celebrations for birthdays, work anniversaries, and milestones. This fun and delightful approach shows employees they are valued and appreciated, allowing them to choose from curated catalogs assembled from a selection of over 14,000 gifts and experiences.”
The third point of the plan enhances “the onboarding experience by combining Redemptions with Brand On Demand and/or custom kits. Companies can send personalized welcomes with images and videos to new hires, inviting them to select their favorite swag, custom kit, or gift. This immersive approach engages new employees in the company culture from day one, setting the stage for long-term engagement.”
He says that the “The fourth and final point of the plan enables companies to seamlessly implement recognition programs like Circles of Excellence and President’s Clubs through the Givenly system. Teams are empowered and delighted with a wallet with value they can use to redeem or accumulate, choosing from an extensive selection of gifts, experiences, and branded merchandise.”
Nine-year-old Givenly has experienced a lot of change since Mancini founded the Chicago-based gifting firm. His was one of the first of the latest generation of online gifting platforms that have launched in the last decade but in his case it was internally funded. He says the company rode the early interest in online gifting platforms until the pandemic arrived, creating enormous demand for the use of its technology to distribute personal protective equipment. The enhancements made to the technology enabled the company to refocus on company stories and points wallet-based gifting.
